The Ed Schultz Show Takes Its High Ratings to Fargo's KQWB-AM
The Ed Schultz Show, distributed by Jones Radio Networks® (JRN) and owned by Product First (P1), recently moved its Fargo, ND, broadcast home from KFGO-AM to KQWB-AM and Schultz has taken his high ratings with him. After leaving KFGO-AM 790 in January, Schultz began broadcasting his daily progressive talk show from KQWB-AM 1660 on Feb. 8, 2006.
In his first ratings book at KQWB-AM, Schultz helped the station score a tremendous ratings increase for both Men 25-54 and Adults 25-54.
KQWB-AM / Ed's New Station
| Fall ‘05* | Spring ‘06* | Persons |
|---|---|---|
| 1.6 (without Ed) | 11.4 (with Ed) | Men 25-54 |
| 1.0 (without Ed) | 8.3 (with Ed) | Adults 25-54 |
In their first ratings book since Ed Schultz left KFGO-AM, the station suffered a ratings setback for both Men 25-54 and Adults 25-54.
KFGO-AM / Ed's Old Station
| Fall ‘05* | Spring ‘06* | Persons |
|---|---|---|
| 11.5 (with Ed) | 4.9 (without Ed) | Men 25-54 |
| 8.7 (with Ed) | 5.4 (without Ed) | Adults 25-54 |
Schultz's ratings success also impacted WDAY-AM's Sean Hannity, who saw his Men 25-54 ratings fall from 9.8 to 8.9 (Fall '05 to Spring '06) and his Adults 25-54 ratings fall from 8.2 to 6.8 (Fall '05 to Spring '06).
*Source: Arbitron, Metro, AQH Share, M-F, 2p-5p, FA 05 & SP 06, M25-54 & A25-54
"Ed Schultz, for as long as anyone can remember, has been the highest rated talk show host in Fargo. There should be no surprise to find out he still is," said Stu Krane, President of P1.
Schultz spent the first 13 years of his radio career at WDAY-AM in Fargo and had been broadcasting The Ed Schultz Show at KFGO-AM since 1996.
The Ed Schultz Show airs live Monday through Friday from 3:00 p.m. - 6:00 p.m. ET and is distributed nationally by JRN, produced and owned by P1. For more information about JRN, visit http://www.jonesradio.com/.