Jones Radio Networks to Offer Jones Variety Hits Format
Jones Radio Networks®, Inc. (JRN), America's leading independent radio programming company, is pleased to announce the addition of the Jones Variety Hits format launching
March 1st.
Jones Variety Hits features an up-tempo and fun mix of the biggest hits from the '70's, '80's, '90's and today. The format will have a very broad musical approach targeting a demographic bulls eye of 35-44, and with one of radio's widest libraries, Variety Hits will showcase artists such as Elton John, Fleetwood Mac, Prince, George Michael, Alanis Morissette, John Mayer and Matchbox Twenty.
"Jones Variety Hits fills a very unique void in the marketplace. A very clear message we have heard from prospects is that it's important to allow stations to develop their own regional or local brand rather than pigeonhole them to a national one", said Phil Barry, JRN Group VP/General Manager. "We'll also provide important tools for stations to develop local segments which are interchangeable with the satellite delivery. That includes music logs, regularly updated and customized interactive imaging, updated music libraries and a TV spot for local marketing" said Barry.
Jones Variety Hits is backed by continuous market research and a depth of hands-on experience only JRN can offer. JRN will provide affiliates with a complete radio experience, including tested music, imaging, and production, and will also handle both advertising sales via Jones MediaAmerica®, Inc. (JMA) and affiliate sales for the format.
For more information, please contact JRN's Phil Barry at pbarry@jonesradio.net.